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Formila - News
9. January 2008 »

Article published in DAILY CANDY Washington, D.C..

Among many other things, your future Mr. Perfect has an internal radar for your constantly missing iPod and car keys. We're sure he (and they) are out there somewhere. (Good luck, BTW.)
In the meantime, turn to Harry, a new gadget designed to keep possessions out of the couch cushion abyss and junk drawer jungle.
Flexible but sturdy wire hooks (imagine thick hairs) wrap around objects with ease. The small version is perfect for makeup, toothbrushes, and (oh, say) keys; the large is ideal for cell phones or office supplies in the case of “who stole my stapler?” obsessives.
Harry comes in seven eye-popping colors (blue, hot pink, green) and can be mounted via screw or suction cup to any flat surface.
Your stuff is secure in his strong grip.
Another quality you like in a man.
Available online at formila.com

3. January 2008 »

Article published in LOS ANGELES TIMES Home & Garden section.
For a more funky, kid-centric organizer, meet Harry, left. Designed by Reinhard Schmoelzer, it can hold business cards between its teeth, which are flexible plastic pieces that can be bent into hooks or wrapped around objects. Available in six colors, Harry can be wall-mounted with screws or stuck on a desktop, tile or -- makeup artists, take note -- vanity mirror using the suction cups included in the $36 price. Available at Zero Minus Plus at Fred Segal in Santa Monica, (310) 395-5718.

2. October 2007 »

Article published in HOMEIMPROVEMENT magazine.

11. November 2006 »

Article published in the Austrian magazine FREIZEIT KURIER
Publishing: Magazin 884, 11. November 2006.

1. October 2006 »

Article published in the german magazine GALORE
Publishing: Vol 22, October 2006.

19. May. 2006 »

HGTV  shows promoting Harry and Harry Jr.

see the articlesee the article

5. Apr. 2006 »

Winner of the  PROMZ Promotional Product of the Year Award!

Remarkable organizer chosen as promotional gift of the year 2006

During the last edition of PROMZ - a fair for promotional products and services - the HARRY organizer was awarded the promotional gift of the year 2006. Harry was introduced in the Netherlands by Art Poetry and Design

 

1. Dec. 2005 »

Article published in LA's  VENICE PAPER
Publishing: Issue 30, Dec 2005.

1. Oct. 2005 »

Article published in the german magazine "TOMORROW"
Publishing: October 2005.

8. Oct. 2005 »

Winner of the  Design Plus Award!

Assigned by the prestigious German Design Council, HARRY has won the award for its innovative concepts. The worldwide competition was held on the occasion of the international Material Vision trade fair and conference that takes place next month in Frankfurt, Germany. The competition, which stands for the innovative design achievements in all branches of industry in 2005, was open to manufacturers, designers and architects with articles produced with the use of innovative materials or manufacturing processes.




1. July 2005 »

Article published in the Lifestyle Magazine 34MAG
Publishing: Summer Edition 2005, 3 pages.

14. Apr. 2005 »

Article published in the New York Times
By BRADFORD MCKEE - Published: April 14, 2005, Thursday, Section F, Column 4, Page 3.

see the article

ORGANIZERS
Curls and Tangles to Hold Keys, Mail or Even a Flower

"People are trying to make their own hairstyle with this product" said Reinhard Schmoelzer, the designer of Harry, a holder for keys, kitchen tools and anything else that fits in your hand. Its plastic-covered aluminum-alloy wires can be bent wildly or left standing straight. Like its smaller brother, Harry Jr. ($18 plus shipping), Harry ($28) comes in black, white, pink, blue and "pasta" and is available through Formila in Los Angeles, (310)390-3291 or www.formila.com

 

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